7 Up Wet UN Wild Yellow Submarine

7 Up Wet UN Wild Yellow Submarine

c. 1970
58 W. x 35 H. inches (147 x 88 cm)

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In the late 1960s 7-UP launched an incredibly successful poster and TV campaign, UN-COLA, promoting themselves as a fresh alternative to Coke. Obviously targeting the young hip generation, this poster plays to the in-crowd who was listening to the Beatles' recently released Yellow Submarine.

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