Utah The Greatest Snow on Earth

Utah The Greatest Snow on Earth

c.1980
24 W. x 35 H. inches (60 x 88 cm)

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This promotional travel poster for Utah makes a play on the circus tagline: "Greatest Show on Earth" replacing "show" with "snow". But instead of a chaotic scene of color and spectacle found in circus posters, the designer captures the impressive scale of Utah's slopes inserting a miniature skier in a vastness of white space! A fascinating graphic decision, and one currently adopted by the Mad Men subway ad's this season!

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