Galeries Lafayette Exposition Generale

Galeries Lafayette Exposition Generale

by A.M. Cassandre
1928
10 W. x 12.5 H. inches (25 x 31 cm)
$450.00 paper

Small format lithographic poster for Parisian art exhibition, a pull-out leaf from a printers publication. The smiling face of a woman invites the public to a General Expo in Paris. Although photography was invented in the first half of the nineteenth century, it arrived late in French advertising. Cassandre's use here is one of the first!

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